In today’s high speed digital universe, your brand’s image has become a critical component in your company’s success. It is not surprising then that many businesses begin looking into trademarking their logo even before they ‘open their doors’. Whenever you decide to trademark your brand, here at Landback Law I work to keep the trademark process streamlined and efficient with a minimum of surprises.
What constitutes a trademark?
A trademark is a logo, a word or a phrase that identifies a business’ identity or brand.
What is the difference between a copyright, a trademark and a patent?
In general, original works of authorship are protected by copyright under US law. Copyrights are automatically granted to the author of an original work although a formal registration process exists that provides additional protections. A patent protects an invention or idea itself. A patent is granted after a lengthy application process. The trademark protects the brand associated with the product being sold. While unregistered trademarks can acquire a degree of protection under US law, federal registration of a trademark with the U.S. Patent and Trademark Office provides more significant protection for the brand associated with the trademark.
My logo uses a special font. Can I trademark my logo with that special font?
A font style is subject to the copyright laws. At some point in the logo design process, the owner of that font’s copyright will have granted you a license to use that font. You will need to check that license agreement to make sure you acquired the right to trademark your use of the font in your logo.